By Noelle Bates
- Make a Good Impression. Before a customer walks in they have developed a first impression of your company by what your logo says about your business.
- Attract New Customers. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right.
- Stand out from Competitors. Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers.
- Keep Loyal Customers. Don’t let competitors tempt away your best customers. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner.
- Build Trust with Professionalism. A professional logo will tell customers you’re good at what you do. A sloppy, boring or poorly executed logo conveys lack of ability and know-how.
- Tell Customers Who You Are. Every company has an emphasis, specialty or distinct quality that separates it from other businesses. The right logo will help customers decide if your company is right for them.
- Provide a Visual Association. Logos are the visual representation of a company’s brand—that is, their services, products and image in the customer’s mind. No logo means there’s nothing to help customers think of your business.
- Back Up Your Business. Most companies work hard to provide the best products or services in their industry, and a good logo can reinforce your efforts.
- Help People Remember You. Along with standing out, a professional logo will make it easier for customers to think of you when they have a need.
- Build Employee Morale. Employees who are proud of their company and their image will work harder, talk about the company more and help build a positive company image.
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Noelle Bates
VP of Corporate Communications
http://www.logoworks.com
About the author:
Noelle Bates joined Logoworks as VP of Corporate Communications in September of 2004. Prior to Logoworks, Noelle was the Director of Corporate Communications for Melaleuca, a direct sales company that did over $600 million in sales in 2004. Noelle has worked for two different for hi-tech focused public relations agencies in Utah and San Francisco where she worked on dozens of accounts, from multinational software companies to Internet security start-ups, and has public relations experience in the software, pharmaceutical, consumer, and health and nutrition industries.
