Palo Alto Software
Search
 
 

VerticalResponse

Social Media Marketing Tips

By Erin Jacobs Director of Marketing, VerticalResponse I attended a presentation last week by Clara Shih from Salesforce.com. Clara just released her new book, called The Facebook Era, about how businesses are networking, marketing and selling more stuff through social networking applications. We do a fair amount of social media marketing here at VerticalResponse and [...]

Read the full article →

Tips for Creating an Effective e-Newsletter Program

A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting.

Read the full article →

Testing Your Way to a Better Email Marketing Campaign

By VerticalResponse Testing can be an important part of your email marketing strategy. A simple tweak in your email campaign could squeeze in some additional clicks, opens or even added revenue! Here are some ideas for each part of this rule that can hopefully help you garner better results. Get “control” of the situation What [...]

Read the full article →

What You Need to Know About Email Delivery

By Richard Huffaker Education & Training Manager at VerticalResponse Email Delivery sounds pretty simple: you create an email, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that? As anyone who has sent more than [...]

Read the full article →

5 Reasons to Send a Survey

By Janine Popick CEO and co-founder of VerticalResponse In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available to find out more about your customers. [...]

Read the full article →

The Foolproof Marketing Offer

What are the best offers to use in email marketing programs, or any lead generation program for that matter? The answer, of course, is dependent on a long list of factors…

Read the full article →