By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing year-to-year. Marketers can’t push products on people. [...]
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Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak). Well, I have the answer for you! Yes…and no. Allow me to explain. Small businesses all [...]
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