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Publicity Temperature: How hot is your campaign?

When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not enough publicity heat and your campaign won’t be “well done” (I know, enough of the heat references already.). Believe it [...]

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Attracting Customers with SEO Misspellings

If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online from a [...]

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Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and [...]

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Does Your Marketing Pass The “Purpose Test”?

By Joe Constantino of Business Marketing Solutions In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times that I have actually devised a very simple [...]

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Give Your Marketing Message a Je Ne Sais Quoi

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising. We [...]

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What Do You Spend on Your Pay-Per-Ignore?

I’m coining a new marketing Web metric here—Pay-Per-Ignore. Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major [...]

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Purchase incentive fulfillment

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles. Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods? I’m a geezer who remembers mailing in breakfast [...]

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Outline for a Marketing Plan

The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re [...]

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