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Marketing

Should a Small Business use Twitter?

Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).
Well, I have the answer for you! Yes…and no. Allow me to explain.
Small businesses all over the [...]

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Are you Delivering?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so passionate [...]

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Are you guilty of one-dimensional marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the Web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what [...]

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Outline for a Marketing Plan

The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or [...]

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