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marketing strategy

Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue
No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and in-depth [...]

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Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901
Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, and [...]

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Purchase incentive fulfillment

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles.
Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods?
I’m a geezer who remembers mailing in [...]

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Are you Delivering?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so passionate [...]

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Are you guilty of one-dimensional marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the Web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what [...]

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