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Duct Tape Marketing Coach

Dating the Trysumer

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Marketing to a prospect is like dating, especially if your prospect is a “trysumer.”     For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual. Back in the caveman days dating was easy.  The caveman hit [...]

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Balancing Your Marketing Portfolio

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the importance of having a balanced financial portfolio, [...]

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Beware of the Numbers Game

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game.  I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends [...]

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Follow Through or Foul Up

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca I admit it.  I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit.   No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency.  It [...]

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Are you Delivering?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so [...]

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Are you guilty of one-dimensional marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the Web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to [...]

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