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Duct Tape Marketing Coach

Speak Up! Get out there and find an audience for what you do

One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience.
It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience. It pays to be able to [...]

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Why Your Company Needs a Social Media Marketing System in 2010

By Varju Luceno of Global Office Partners
One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing in 2010.
Marketers can’t push products on people. They [...]

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Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue
No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and in-depth [...]

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Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901
Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, and [...]

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Does Your Marketing Pass The “Purpose Test”?

By Joe Constantino of Business Marketing Solutions
In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times that I have actually devised a very simple test [...]

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Speak for Leads & Expertise

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.
It’s always [...]

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Social Bookmarking for Business

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.  It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business?
Okay, I must admit [...]

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Creating Powerful, Promotional Material on a Budget

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold [...]

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Plan for Success

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
January is such an exciting time for businesses.  Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year.  The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind is, “where do [...]

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What is Social Media Marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little – well chances are you won’t know what you are missing out on!
As [...]

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