Comments on: Product and brand failures: a marketing perspective

By: Blogging Innovation » Can there really be an Effective Organization?

Blogging Innovation » Can there really be an Effective Organization? — Tue, 14 Jun 2011 04:53:58 +0000

[...] above list involves some slight modifications from Tim Berry’s article on product and brand [...]

By: Can an organization really be effective? What if the answer is no? « Organizational Effectiveness

Sat, 11 Jun 2011 12:59:10 +0000

[...] The above list involves some slight modifications from Tim Berry’s article on product and brand failures. See: http://articles.mplans.com/product-and-brand-failures-a-marketing-perspective/ [...]

By: How companies fail in commonsense marketing « Failures – exposed, reflected, considered

Sat, 15 Jan 2011 21:54:42 +0000

[...] is this sequence looks, it is regularly and sometimes consistently violated/omitted/ignored. An impressive list of small, medium and big brand and product failures is a testimony to that. Financial and other [...]

By: Market Your Language Program » Branding your language program

Market Your Language Program » Branding your language program — Wed, 22 Sep 2010 04:58:39 +0000

[...] Product and brand failures: a marketing perspective http://articles.mplans.com/product-and-brand-failures-a-marketing-perspective/ [...]

By: Glen

Glen — Tue, 27 Jul 2010 03:49:37 +0000

I have invented a new barbecue accessory product for under two dollars for the home proto type that will out perform a 6 thousand dollar barbecue with
huge consumer benefits but every one tells me it will fail because it will be considered to cheap and flimsy. Your site is telling me what have I got to lose
so I am going to try to market it. Thanks for your site it has been very enlightening. I hope to be the next wealthy should have been a failure.

By: JC Lindquist

JC Lindquist — Mon, 10 May 2010 06:21:44 +0000

It was Firestone tires on the Ford Explorer

By: How to brand your language or literacy program « Literacy, Languages and Leadership

Thu, 25 Feb 2010 16:58:04 +0000

[...] and brand failures: a marketing perspective http://articles.mplans.com/product-and-brand-failures-a-marketing-perspective/ Published [...]