Palo Alto Software
Search
 
 

Should I Update my Company Logo?

by Logoworks Chad Miller followed his dream when he decided to open a photography studio in Clearfield, Utah. He started his business with just the bare necessities to get his company off the ground and keep it running. A company logo and “brand” were low on his list of priorities, but Miller knew he needed [...]

Read the full article →

Why Your Company Needs a Professional Looking Logo

By Rob Kirby Let’s face it: we make judgments about people based on first impressions all the time. You’d probably pass up an interview with a job candidate, for example, if the resume were written on a stained, wrinkled bar napkin. In fact, chances are, no matter how qualified or sincere the applicant may be, [...]

Read the full article →

Top Ten Reasons You Need a Professional-looking Logo

By Noelle Bates Make a Good Impression. Before a customer walks in they have developed a first impression of your company by what your logo says about your business. Attract New Customers. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Stand out from [...]

Read the full article →

5 Reasons Your Company Needs a Good Logo

by Rob Marsh Grass, a tree, and solid block lettering—these elements make up the vast majority of landscaping logos. If your logo looks like everyone else’s—how will your customers remember you? And how will new customers find you? A good logo is critical for a successful business—especially in a trade as competitive as landscaping. Here [...]

Read the full article →

Understand Your Competition

To understand the strengths of your own business, you must understand your competition and your positioning. Who competes with you for your customers’ time and money? Are they directly selling competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market? Your competitive analysis A [...]

Read the full article →

Marketing Your Web Business

A website does nothing for your business or organization by itself. Its use depends on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a toll free telephone number that nobody knows about. One of the biggest and most widespread fallacies of the late 20th century Internet boom [...]

Read the full article →

Online Marketing Without Spam

by Nolo Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two [...]

Read the full article →

Not Everybody is Your Customer

This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder. Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.” This reminds [...]

Read the full article →

Marketing Plan Tables

Even though we agree that marketing plans will vary depending on the exact nature of your plan, it is hard to imagine a plan that doesn’t contain, at the very least, these four essential tables. Usually you’ll have these plus several others. Market forecast Analyze your market by segments and project market growth for five [...]

Read the full article →

Turning Your Media Pitch into a Media Hit

Anyone who has ever read a book on sales or taken a sales course has heard it: on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the [...]

Read the full article →

← Previous Entries

Next Entries →