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Follow Through or Foul Up

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca I admit it.  I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit.   No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency.  It [...]

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Product Publicity & PR Success and How You Can Do It Too

The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.” Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural [...]

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Publicity Electricity: How to Plug Your Business Into the Media

We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails …either way [...]

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Product Publicity or Business Publicity?

Is there a difference between product publicity and business publicity and which one is right for you? To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there [...]

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Get the Most out of Your Newsletter

By Jeffrey Gray Breaking News for Email Newsletter Publishers: You can do more with your online newsletter! Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; [...]

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Building an Email Marketing List

By Jeffrey Gray Rome was not built in a day. The Romans took their time building something great You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster. Building vs. [...]

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Getting Noticed on a Shoestring

By Milton Zlotnick Here are a few ideas to get your business noticed if you are on a tight budget: Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you’ll have free access to thousands of people. [...]

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Product Publicity & Business Publicity – Market to the Media First

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]

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Generating Publicity – Will the Media be Interested in my Product or Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit [...]

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5 Critical Mistakes to Avoid When Creating Your Logo

By Jonathan Munk From the moment we wake in the morning, until our heads hit the pillow at night, we are surrounded by logos. They are on the products we use, the clothes we wear, and the cars we drive. Even the communities we live in feature logos on street signs and marquees. One expert [...]

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