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Product Publicity or Business Publicity?

Is there a difference between product publicity and business publicity and which one is right for you?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is [...]

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Get the Most out of Your Newsletter

By Jeffrey Gray
Breaking News for Email Newsletter Publishers: You can do more with your online newsletter!
Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; “Is this [...]

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Building an Email Marketing List

By Jeffrey Gray
Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As [...]

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Getting Noticed on a Shoestring

By Milton Zlotnick
Here are a few ideas to get your business noticed if you are on a tight budget:
Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you’ll have free access to thousands of people.
Renting space at [...]

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Product Publicity & Business Publicity – Market to the Media First

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]

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Generating Publicity – Will the Media be Interested in my Product or Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit [...]

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5 Critical Mistakes to Avoid When Creating Your Logo

By Jonathan Munk
From the moment we wake in the morning, until our heads hit the pillow at night, we are surrounded by logos. They are on the products we use, the clothes we wear, and the cars we drive. Even the communities we live in feature logos on street signs and marquees. One expert has [...]

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Should I Update my Company Logo?

by Logoworks
Chad Miller followed his dream when he decided to open a photography studio in Clearfield, Utah. He started his business with just the bare necessities to get his company off the ground and keep it running. A company logo and “brand” were low on his list of priorities, but Miller knew he needed something [...]

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Why Your Company Needs a Professional Looking Logo

By Rob Kirby
Let’s face it: we make judgments about people based on first impressions all the time.
You’d probably pass up an interview with a job candidate, for example, if the resume were written on a stained, wrinkled bar napkin. In fact, chances are, no matter how qualified or sincere the applicant may be, you’ll probably [...]

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Top Ten Reasons You Need a Professional-looking Logo

By Noelle Bates

Make a Good Impression. Before a customer walks in they have developed a first impression of your company by what your logo says about your business.
Attract New Customers. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right.
Stand out from Competitors. Flip through [...]

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