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What is Social Media Marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little – well chances are you won’t know what you are missing out on!
As [...]

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The Hidden Savings in Timing Your Lead Generation Tactics

As a long-time marketer, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters.

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The Foolproof Marketing Offer

What are the best offers to use in email marketing programs, or any lead generation program for that matter? The answer, of course, is dependent on a long list of factors…

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Dating the Trysumer

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Marketing to a prospect is like dating, especially if your prospect is a “trysumer.”    
For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.
Back in the caveman days dating was easy.  The caveman hit the cavewoman over [...]

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Balancing Your Marketing Portfolio

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.
We all understand the importance of having a balanced financial portfolio, but what [...]

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Business Card Marketing

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Business Card or Marketing Tool?
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that [...]

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Beware of the Numbers Game

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game.  I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends and [...]

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Follow Through or Foul Up

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I admit it.  I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit.   No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency.  It drives [...]

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Product Publicity & PR Success and How You Can Do It Too

The Client: New Deal Playing Card Company
“Making the best of the hand you are dealt.”
Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of [...]

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Publicity Electricity: How to Plug Your Business Into the Media

We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails …either way [...]

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