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What Do You Spend on Your Pay-Per-Ignore?

I’m coining a new marketing Web metric here—Pay-Per-Ignore. Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major [...]

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Speak for Leads & Expertise

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing. [...]

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Purchase incentive fulfillment

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles. Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods? I’m a geezer who remembers mailing in breakfast [...]

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Should a Small Business use Twitter?

Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak). Well, I have the answer for you! Yes…and no. Allow me to explain. Small businesses all [...]

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Social Bookmarking for Business

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.  It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I [...]

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Social Media Marketing Tips

By Erin Jacobs Director of Marketing, VerticalResponse I attended a presentation last week by Clara Shih from Salesforce.com. Clara just released her new book, called The Facebook Era, about how businesses are networking, marketing and selling more stuff through social networking applications. We do a fair amount of social media marketing here at VerticalResponse and [...]

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Creating Powerful, Promotional Material on a Budget

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the [...]

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Tips for Creating an Effective e-Newsletter Program

A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting.

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Plan for Success

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca January is such an exciting time for businesses.  Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year.  The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind is, “where [...]

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Building Business Value Through Blogs

by VerticalResponse Blog. It’s a strange term, an even stranger phenomenon to some. With all the hoopla surrounding blogs, it’s easy to dismiss them as more sideshow than substance. Yet, as numerous small businesses have discovered, blogs can provide real business value as a communications tool that helps define your image and bring you closer [...]

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