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Outline for a Marketing Plan

by Tim Berry
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The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization.

Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. The software has several outlines to help you tailor your marketing plan.

The 30-Minute Marketing Plan offers just the basics, a very simple plan that you can get done quickly. It is a good way to document your thinking, or just get started. It lets users who are already familiar with the Duct Tape Marketing System briefly summarize the main sections of the marketing action plan.
Click here to see a PDF of a 30 Minute Marketing Plan outline

The Basic Marketing Plan is a modest marketing plan for the people who don’t have the time, or the need for an extremely detailed plan. You can start here, including such topics as internal Marketing Training, drafting your Marketing Materials, and more. You can Switch to the Standard plan later when you need to expand your marketing activities.
Click here to see a PDF of a Basic Marketing Plan outline for the same company.

The Standard Marketing Plan walks you through all the steps of the Duct Tape Marketing System. It includes the most detail, and breaks each task down into smaller steps for you to plan your marketing actions in detail.
Click here to see a PDF of a Standard Marketing Plan outline for the same company.

The marketing plan examples linked above show how the same company begins its marketing program with a simple action plan and then expands its plan and activities. Note that in each case the idea is to write a plan that serves just the needs of moment. It is an action plan.

Write the plan, take the actions, review the results. Keep what works, change what doesn’t, and expand the plan and the actions as the company grows.

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This article was published under How to Write a Marketing Plan, Marketing Plan Writing. You can leave a response, or trackback from your own site.

17 readers have commented on “Outline for a Marketing Plan”

  1. SENKASI HENRY said on September 1st, 2008 at 6:00 am:

    I appreciate the guidance outline on the marketing plan. I would however prefer a book – soft copy concerning the systematic development of a marketing plan & how to undertake a successful market research. I have high affinity for a career in marketing.

    With regards/Thanks

    SENKASI HENRY

  2. Albert Opiyo said on October 24th, 2008 at 7:10 am:

    Dear All

    I need more details on Marketing Plan writing.

    Can I have anything above those that are displayed on your site and if yes How can I get them.

    Regards

    Albert O. Opiyo

  3. Kim Taylor said on November 5th, 2008 at 8:51 pm:

    Hi I am working on a group marketing plan for with a couple of
    classmate, I am having the hardest time coming up with a name, for our Marketing plan project.our foucus for this program is to offer free medical service. to unsuried mothers and children within the community.our service will be operating from a moblie unit, traveling to various local commuinty offering health care screening and free vaccine to children, any Ideal how I should start the Marketing Plan since this is a free service non-for profit.
    all money will comes from grants and help from the local community. sfaffing services would be base off of volunteer services. Please offer any help as to if your company offer template for a community base free services.

    Thanks
    K.T

    Thanks
    K.T

  4. David Wood said on November 28th, 2008 at 11:54 pm:

    Wow there is a lot to learn

  5. Beth Harte: Why Writing Plans Can Be SMART | The Marketr said on December 23rd, 2008 at 10:09 pm:

    [...] you so you can get started to on some basic project planning (hopefully in the New Year!). (NOTE: Marketing plans are too complicated to discuss in a [...]

  6. Asif Hameed said on January 14th, 2009 at 6:36 am:

    It really provide a good help of mine to learn about Merketing plan.

    Thanks & Regards.

  7. A.T.Weerasiri said on February 17th, 2009 at 1:05 am:

    I appreciate this marketing plan , because we have no proper & clear guidance about how to write a marketing plan. I think this is a good chance for students like us who do further studies about Marketing.

  8. Laryea Derek Barnabas said on April 1st, 2009 at 5:23 am:

    Its great to help marketers out with a sample outline like that. Marketing is truly the greatest need of an organisation that needs to survive in this current competitive era.
    I suggest you serve us with information on Service Marketing.
    Because its an area i believe is going to benefit marketers in the coming years.
    From Ghana.

  9. 1mmanuel Abella said on May 26th, 2009 at 9:17 pm:

    It’s a great help! I really appreciate all your effort on helping the needy. I am currently expanding my business, and your site has been my “holy bible” for business.

    MORE POWER TO YOU

  10. Njoroge Muigai said on June 1st, 2009 at 6:49 am:

    Thanks alot,this info has helped me in doing my assignment.

  11. Andy said on June 6th, 2009 at 2:41 pm:

    Hi, I’m working on a writing of a marketing plan outline. “Payment terms” in the 4ps’ analysis is difficult for me. I have already searched most of the articles on this website, but I didn’t find any related information. Would you please tell me where can I find the article which contains the information of “Payment terms” on your website?

  12. Robert R. Thomas said on June 13th, 2009 at 10:10 pm:

    Tim this is great. most of us talk about having a plan of action, but this puts it right in your face to use more effectively. Thanks, great stuff. Keep up the good work.

  13. keiynan lonsdale said on June 17th, 2009 at 10:44 pm:

    Thanks heaps, this helped me with my business assessment as well.

  14. Marketing Plan – A Suggested Outline - Marketing Plan Help & Marketing Advice said on June 25th, 2009 at 2:24 pm:

    [...] Marketing Plan Outline [...]

  15. Leonard Makori said on July 30th, 2009 at 1:33 pm:

    Hi I am realy delighted that I have found a professional help through this marketing plan.Since I was promoted as a marketing manager I have recorded upward production growth in my region.Thanks a lot for this assistance

  16. Tim said on August 25th, 2009 at 2:44 pm:

    Wow – this is a superb resource and has obviously taken a long time to put together. Small businesses and entrepreneurs can learn a lot here. We’ll be recommending these pages to everyone!

    http://www.marketing-made-simple.com/articles/marketing-plan.htm

  17. INFO4HER - MyCity4Her.com’s BLOG » Blog Archive » Where did last year go? Getting a head start on planning said on November 10th, 2009 at 7:35 am:

    [...] Sample outlines to help with creating a Marketing plan courtesy of – Mplans.com – click here. [...]

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