Even though we agree that marketing plans will vary depending on the exact nature of your plan, it is hard to imagine a plan that doesn’t contain, at the very least, these four essential tables. Usually you’ll have these plus several others.
Market forecast
Analyze your market by segments and project market growth for five years.
Sales forecast
Forecast your sales by product or service. The mathematics are simple, but important. You can’t do a marketing plan without a sales forecast.
Expense budget
The budget is another absolute essential. How much are you going to spend? On what? How does your spending relate to strategy?
Milestones
This is perhaps the most important table in the whole plan: concrete milestones to make it real, with managers, deadlines, and budgets.
Sample tables from Marketing Plan Pro.
{ 2 comments… read them below or add one }
Just wondering and hope you could enlighten me. How could I incorporate article marketing in Marketing Plan Tables? I suppose by submitting valued content article marketing could boost my exposure and further, my income. Am I correct? Unless there are other leads that could be followed.
Shirley,
I’m not quite sure I understand your question completely. I’m not certain if you’re asking about inserting new tables into the outline for things not already found there, or more of a content/philosophy question about your marketing plan. Could I ask you to send your question into our support email? Maybe with a little more detail we could help you towards an answer.
help@paloalto.com or 800-229-7526 or use the live chat function on http://www.paloalto.com
‘Chelle Parmele
Palo Alto Software