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Marketing

How to market online to a multilingual audience

English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language won’t buy from an English-only website, according to a study by the market research group Common Sense [...]

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4 Lessons From Innovators

First mover advantage is great, except when it’s not. If your product is truly innovative, your biggest challenge is likely to be explaining what, exactly, your product is, what its benefits are, and why anyone should buy it.

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Publicity Temperature: How hot is your campaign?

When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not enough publicity heat and your campaign won’t be “well done” (I know, enough of the heat references already.). Believe it [...]

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Speak Up! Get out there and find an audience for what you do

One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience. It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience. It pays to be able [...]

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Tips for Creating an Effective e-Newsletter Program

A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting.

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