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Marketing Strategy

Effective execution of daily marketing tasks is important, but success and failure are often determined at a higher level with your larger marketing vision. You need a marketing strategy that fits your target audience, your products and services, and your unique capabilities in the marketplace. Learn more in these articles about strategies and tactics that get results.

More articles:

Attracting Customers with SEO Misspellings

If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers.
It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online from a marketplace [...]

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Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue
No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and in-depth [...]

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Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901
Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, and [...]

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Give Your Marketing Message a Je Ne Sais Quoi

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising.
We [...]

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Balancing Your Marketing Portfolio

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.
We all understand the importance of having a balanced financial portfolio, but what [...]

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Business Card Marketing

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Business Card or Marketing Tool?
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that [...]

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Customer Relationship Management – CRM

This article was taken from CRM Assist
What is CRM?
Customer Relationship Management is an information industry term for methodologies, software, and, usually, Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail. Therefore, management, salespeople, people [...]

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