Marketing Strategy

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising.
We [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.
We all understand the importance of having a balanced financial portfolio, but what [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Business Card or Marketing Tool?
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that [...]

This article was taken from CRM Assist
What is CRM?
Customer Relationship Management is an information industry term for methodologies, software, and, usually, Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail. Therefore, management, salespeople, people [...]