Every Web plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments. To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions: Who are they? Where [...]
Market Research and Analysis
Developing a winning marketing strategy begins with a clear understanding of your target audience. Market and industry research can help. These articles explain what market research is, how you can find research data to help define and segment your target market, and what part research data should play in an effective marketing plan.