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Market Research and Analysis

Developing a winning marketing strategy begins with a clear understanding of your target audience. Market and industry research can help. These articles explain what market research is, how you can find research data to help define and segment your target market, and what part research data should play in an effective marketing plan.

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Market analysis for your online business

Every Web plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.
To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions:

Who are they?
Where are they?
What do [...]

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Market research

Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is known.
Market research is the process of gaining information about your market. Preferably, this is specific information about your target market and the key factors that influence their buying decisions. Market research [...]

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International market research

Market Data for Other Countries
As the power of the Internet spreads throughout the world, demographic and economic statistics are becoming more available. If you’re working on market data for your own country, check with your local business development agencies, business schools, and industry trade associations for help in finding the information you need. These Web [...]

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Sources for market forecast data

Relatively few marketing plans are blessed with budgets for professional market research. When you can’t pass the problem to professionals, then you have to make some intelligent estimates. Get comfortable with the idea of making good educated guesses. Many people think there is something magic about this, some technique they don’t know that the experts [...]

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Knowing your customers lets you target marketing efforts

Unless you are a new business without a customer base at all, your market research should begin with learning as much as possible about your present customers.

Who are they?
How did they find you?
What do they like about you?
What don’t they like?

Use customer surveys, random interviews, feedback sheets, and a lot of common sense to acquire [...]

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