Palo Alto Software
Search
 
 

Lead Generation

Advertising fundamentals

Advertising is Communication Advertising sends a message. Your advertising campaign, regardless of its scope or size, portrays your organization, your products and services, and your values. Each attribute will be tested with each new customer you acquire. This is one area of business where you do not want to take unnecessary risks. Your advertising should [...]

Read the full article →

Efficiency in marketing on the Web

Build a better website and they will come? Not a chance. The value of your website will depend on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a toll free telephone number that nobody knows about. If you have an online store, or simply use your site [...]

Read the full article →

Consumer protection laws and deceptive marketing

By Nolo Remember “caveat emptor” — let the buyer beware? That used to be the law of the marketplace. Not anymore. Today, consumers have clout. State consumer protection statutes are meant to protect consumers from unfair or deceptive practices and often go beyond the traditional legal remedies available for breach of warranty. Laws like these [...]

Read the full article →

Seven rules for legal advertising

by Nolo Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government doesn’t have to prove at an administrative hearing or in court that the ad actually fooled anyone — only that it had a deceptive quality. Your [...]

Read the full article →

Marketing in your local area

The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas: Order a listing in the Yellow Pages if you haven’t done so already. You may have to wait for several months before the next edition is published, but at least call [...]

Read the full article →

Optimize resources with target marketing

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources. Target marketing is a better use of resources Your marketing budget is going to be most effective when it reaches your selected target market. When we look at the big picture [...]

Read the full article →

Next Entries →