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Lead Generation

Building an Email Marketing List

By Jeffrey Gray
Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As [...]

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Getting Noticed on a Shoestring

By Milton Zlotnick
Here are a few ideas to get your business noticed if you are on a tight budget:
Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you’ll have free access to thousands of people.
Renting space at [...]

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Marketing Your Web Business

A website does nothing for your business or organization by itself. Its use depends on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a toll free telephone number that nobody knows about.
One of the biggest and most widespread fallacies of the late 20th century Internet boom in [...]

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Online Marketing Without Spam

by Nolo
Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in [...]

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Are you guilty of one-dimensional marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the Web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what [...]

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Strategies for direct marketing

Are you getting the most from your direct marketing? Make sure your direct marketing campaigns are target, measurable, and ethical.
About Direct Marketing
As we discussed in Direct Marketing Fudamentals, direct marketing includes various approaches in which the producer of goods or services directly contacts the end-user. Direct marketing encompasses face-to-face selling, direct mail, catalogs, kiosks, telemarketing, [...]

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Direct marketing fundamentals

Direct marketing occurs when the “producer” connects with the end user. The end user may be a consumer or a business.
Direct marketing applies to product and service-oriented businesses, and to nonprofit organizations. In all situations, there is no intermediary involved. Direct marketing describes this interactive communication with the end user.
Direct marketing is not synonymous with [...]

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Consider global marketing for your company

The topic of “global marketing” is as large as its name suggests. The following offers some key points of consideration that may assist in addressing a global marketing strategy within your marketing plan.
The concept of global marketing is grounded in the notion that enhanced communication and other technologies have resulted in parallel needs and tastes [...]

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Advertising: do it yourself or hire an agency?

Do you develop your own ads? Can you? Can you afford to use an advertising agency? Can you afford not to?
Deciding on how to create your advertising is a decision each business must make. Your available resources will determine how difficult a decision this will be.
It is important that the creative aspects of your advertising [...]

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Advertising options

It’s amazing to consider how many different ways there are for you to advertise your product or service. We can only scratch the surface in this discussion. For more promotional and advertising ideas check out Jay Conrad Levinson’s series of books including “The Guerilla Marketing Handbook” and “Guerilla Marketing Online.”
The Internet
Online advertising includes pay-per-click listings, [...]

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