Lead Generation

I’m coining a new marketing Web metric here—Pay-Per-Ignore.
Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major part [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.
It’s always [...]

Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).
Well, I have the answer for you! Yes…and no. Allow me to explain.
Small businesses all over the [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.  It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business?
Okay, I must admit [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
Marketing to a prospect is like dating, especially if your prospect is a “trysumer.”    
For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.
Back in the caveman days dating was easy.  The caveman hit the cavewoman over [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game.  I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends and [...]

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I admit it.  I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit.   No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency.  It drives [...]

By Jeffrey Gray
Breaking News for Email Newsletter Publishers: You can do more with your online newsletter!
Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; “Is this [...]

By Jeffrey Gray
Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As [...]

By Milton Zlotnick
Here are a few ideas to get your business noticed if you are on a tight budget:
Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you’ll have free access to thousands of people.
Renting space at [...]