A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting.

by VerticalResponse
Blog. It’s a strange term, an even stranger phenomenon to some. With all the hoopla surrounding blogs, it’s easy to dismiss them as more sideshow than substance. Yet, as numerous small businesses have discovered, blogs can provide real business value as a communications tool that helps define your image and bring you closer to [...]

By VerticalResponse
Testing can be an important part of your email marketing strategy. A simple tweak in your email campaign could squeeze in some additional clicks, opens or even added revenue! Here are some ideas for each part of this rule that can hopefully help you garner better results.
Get “control” of the situation
What is a “control”? [...]

By Richard Huffaker
Education & Training Manager at VerticalResponse
Email Delivery sounds pretty simple: you create an email, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that?
As anyone who has sent more than a few pieces [...]

By Janine Popick
CEO and co-founder of VerticalResponse
In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available to find out more about your customers. The availability [...]

As a long-time marketer, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters.

What are the best offers to use in email marketing programs, or any lead generation program for that matter? The answer, of course, is dependent on a long list of factors…