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Brand & Positioning

Get practical tips you can use to create great marketing materials, leverage communications to strengthen your brand, and more in this set of articles by our small business experts.

Brand & Positioning

Why Your Company Needs a Social Media Marketing System

By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing year-to-year. Marketers can’t push products on people. [...]

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Social Media Marketing Tips

By Erin Jacobs Director of Marketing, VerticalResponse I attended a presentation last week by Clara Shih from Salesforce.com. Clara just released her new book, called The Facebook Era, about how businesses are networking, marketing and selling more stuff through social networking applications. We do a fair amount of social media marketing here at VerticalResponse and [...]

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Creating Powerful, Promotional Material on a Budget

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the [...]

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What is Social Media Marketing?

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little – well chances are you won’t know what you are missing out [...]

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5 Critical Mistakes to Avoid When Creating Your Logo

By Jonathan Munk From the moment we wake in the morning, until our heads hit the pillow at night, we are surrounded by logos. They are on the products we use, the clothes we wear, and the cars we drive. Even the communities we live in feature logos on street signs and marquees. One expert [...]

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Should I Update my Company Logo?

by Logoworks Chad Miller followed his dream when he decided to open a photography studio in Clearfield, Utah. He started his business with just the bare necessities to get his company off the ground and keep it running. A company logo and “brand” were low on his list of priorities, but Miller knew he needed [...]

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Why Your Company Needs a Professional Looking Logo

By Rob Kirby Let’s face it: we make judgments about people based on first impressions all the time. You’d probably pass up an interview with a job candidate, for example, if the resume were written on a stained, wrinkled bar napkin. In fact, chances are, no matter how qualified or sincere the applicant may be, [...]

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Top Ten Reasons You Need a Professional-looking Logo

By Noelle Bates Make a Good Impression. Before a customer walks in they have developed a first impression of your company by what your logo says about your business. Attract New Customers. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Stand out from [...]

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5 Reasons Your Company Needs a Good Logo

by Rob Marsh Grass, a tree, and solid block lettering—these elements make up the vast majority of landscaping logos. If your logo looks like everyone else’s—how will your customers remember you? And how will new customers find you? A good logo is critical for a successful business—especially in a trade as competitive as landscaping. Here [...]

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Understand Your Competition

To understand the strengths of your own business, you must understand your competition and your positioning. Who competes with you for your customers’ time and money? Are they directly selling competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market? Your competitive analysis A [...]

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