By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing year-to-year. Marketers can’t push products on people. [...]
Brand & Positioning
Get practical tips you can use to create great marketing materials, leverage communications to strengthen your brand, and more in this set of articles by our small business experts.