Palo Alto Software
Search
 
 

Todd Brabender

Can I afford a public relations campaign?

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an [...]

Read the full article →

Publicity outside your city

We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when it comes to finding PR/publicity [...]

Read the full article →

Publicity campaigns: How many hours? How many months?

When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity campaign. This article will help [...]

Read the full article →

Priming your business for publicity

When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward “marketing supportives” can make a big difference in the success of your business’ impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don’t realize that typical sales marketing materials [...]

Read the full article →

Make your PR stand for perfect resource

When you think of public relations or publicity, what comes to mind? For some people (even for some PR types), it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn’t. As a PR professional, I [...]

Read the full article →

Implementing a successful publicity campaign

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had [...]

Read the full article →

Mastering the media

As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source; how to conduct an interesting interview; and how to give a compelling interview. There are a few [...]

Read the full article →

Use your news

Let’s say you have a uniquely innovative product/business/invention/venture on your hands… one that’s generated some nice media exposure/publicity (whether it was the product of your hard work or generated by a hired PR specialist or agency). Instead of using the mounds of tear sheets as wallpaper and those stacks of DVDs as door stops–USE YOUR [...]

Read the full article →

Next Entries →