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Tim Berry

Consider global marketing for your company

The topic of “global marketing” is as large as its name suggests. The following offers some key points of consideration that may assist in addressing a global marketing strategy within your marketing plan.
The concept of global marketing is grounded in the notion that enhanced communication and other technologies have resulted in parallel needs and tastes [...]

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Product bundling

Product bundling is combining two or more products or services together, creating differentiation, greater value and therefore enhancing the offering to the customer. Bundling is based on the idea that consumers value the grouped package more than the individual items.
Bundling can enhance an organization’s offering mix while minimizing costs. This is attractive to consumers who [...]

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Packaging and labeling your products

Product packaging must be appealing in order to attract and hold the consumers’ eye and attention, and serve as an efficient and functional shipping container.
Most physical products require packaging. This involves the design of a box or wrapper that contains the product. In addition to the function it performs—to hold and protect the product—it is [...]

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Product marketing

Successful companies don’t market products, they market offerings.
An offering encompasses the benefits or satisfaction provided to your target markets, tangible and intangible. To successfully market your product, you must understand its benefits from the buyer’s perspective. This approach allows you to think beyond the tangible “product” entity and consider what the consumer is actually buying and their [...]

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Advertising: do it yourself or hire an agency?

Do you develop your own ads? Can you? Can you afford to use an advertising agency? Can you afford not to?
Deciding on how to create your advertising is a decision each business must make. Your available resources will determine how difficult a decision this will be.
It is important that the creative aspects of your advertising [...]

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Advertising options

It’s amazing to consider how many different ways there are for you to advertise your product or service. We can only scratch the surface in this discussion. For more promotional and advertising ideas check out Jay Conrad Levinson’s series of books including “The Guerilla Marketing Handbook” and “Guerilla Marketing Online.”
The Internet
Online advertising includes pay-per-click listings, [...]

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Advertising fundamentals

Advertising is Communication
Advertising sends a message. Your advertising campaign, regardless of its scope or size, portrays your organization, your products and services, and your values. Each attribute will be tested with each new customer you acquire. This is one area of business where you do not want to take unnecessary risks. Your advertising should enhance [...]

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Understand your pricing choices

There are businesses that can’t set their own prices as easily as others.
Businesses that are regulated by government agencies, or insurance companies, don’t always have much price leeway. Some dentists and doctors set their own prices, and some, based on their relationships with HMOs and insurance programs can not. Some public agencies and utilities require [...]

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The power of product positioning

Product positioning is closely related to market segment focus. Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. It targets a product [...]

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Market analysis for your online business

Every Web plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.
To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions:

Who are they?
Where are they?
What do [...]

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