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Purchase incentive fulfillment

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles. Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods? I’m a geezer who remembers mailing in breakfast [...]

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Social Bookmarking for Business

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.  It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I [...]

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Social Media Marketing Tips

By Erin Jacobs Director of Marketing, VerticalResponse I attended a presentation last week by Clara Shih from Salesforce.com. Clara just released her new book, called The Facebook Era, about how businesses are networking, marketing and selling more stuff through social networking applications. We do a fair amount of social media marketing here at VerticalResponse and [...]

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Creating Powerful, Promotional Material on a Budget

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the [...]

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Tips for Creating an Effective e-Newsletter Program

A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting.

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Plan for Success

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca January is such an exciting time for businesses.  Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year.  The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind is, “where [...]

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Building Business Value Through Blogs

by VerticalResponse Blog. It’s a strange term, an even stranger phenomenon to some. With all the hoopla surrounding blogs, it’s easy to dismiss them as more sideshow than substance. Yet, as numerous small businesses have discovered, blogs can provide real business value as a communications tool that helps define your image and bring you closer [...]

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Testing Your Way to a Better Email Marketing Campaign

By VerticalResponse Testing can be an important part of your email marketing strategy. A simple tweak in your email campaign could squeeze in some additional clicks, opens or even added revenue! Here are some ideas for each part of this rule that can hopefully help you garner better results. Get “control” of the situation What [...]

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What You Need to Know About Email Delivery

By Richard Huffaker Education & Training Manager at VerticalResponse Email Delivery sounds pretty simple: you create an email, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that? As anyone who has sent more than [...]

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5 Reasons to Send a Survey

By Janine Popick CEO and co-founder of VerticalResponse In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available to find out more about your customers. [...]

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