Palo Alto Software
Search
 
 

admin

How to market online to a multilingual audience

English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language won’t buy from an English-only website, according to a study by the market research group Common Sense [...]

Read the full article →

Attracting Customers with SEO Misspellings

If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online from a [...]

Read the full article →

Speak Up! Get out there and find an audience for what you do

One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience. It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience. It pays to be able [...]

Read the full article →

Why Your Company Needs a Social Media Marketing System

By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing year-to-year. Marketers can’t push products on people. [...]

Read the full article →

Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and [...]

Read the full article →

Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901 Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, [...]

Read the full article →

Does Your Marketing Pass The “Purpose Test”?

By Joe Constantino of Business Marketing Solutions In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times that I have actually devised a very simple [...]

Read the full article →

Give Your Marketing Message a Je Ne Sais Quoi

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising. We [...]

Read the full article →

What Do You Spend on Your Pay-Per-Ignore?

I’m coining a new marketing Web metric here—Pay-Per-Ignore. Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major [...]

Read the full article →

Speak for Leads & Expertise

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing. [...]

Read the full article →

← Previous Entries