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Need help with marketing plan writing, marketing communications, advertising, or other aspects of small business marketing? Find the practical advice you need in our library of articles by small business marketing experts.

How to write a marketing plan

Tips and tricks for marketing planning

Grow your business with a practical, results-oriented marketing plan. These articles cover the basics. For concrete examples, take a look at our collection of free sample marketing plans.

Product Marketing & Distribution

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Attracting Customers with SEO Misspellings

If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers.
It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online from a marketplace [...]

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Speak Up! Get out there and find an audience for what you do

One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience.
It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience. It pays to be able to [...]

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Why Your Company Needs a Social Media Marketing System in 2010

By Varju Luceno of Global Office Partners
One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing in 2010.
Marketers can’t push products on people. They [...]

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Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue
No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and in-depth [...]

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Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901
Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, and [...]

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Does Your Marketing Pass The “Purpose Test”?

By Joe Constantino of Business Marketing Solutions
In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times that I have actually devised a very simple test [...]

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Give Your Marketing Message a Je Ne Sais Quoi

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising.
We [...]

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What Do You Spend on Your Pay-Per-Ignore?

I’m coining a new marketing Web metric here—Pay-Per-Ignore.
Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major part [...]

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Speak for Leads & Expertise

by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.
It’s always [...]

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Purchase incentive fulfillment

Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles.
Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods?
I’m a geezer who remembers mailing in [...]

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