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Need help with marketing plan writing, marketing communications, advertising, or other aspects of small business marketing? Find the practical advice you need in our library of articles by small business marketing experts.

How to write a marketing plan

Tips and tricks for marketing planning

Grow your business with a practical, results-oriented marketing plan. These articles cover the basics. For concrete examples, take a look at our collection of free sample marketing plans.

Product Marketing & Distribution

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How to market online to a multilingual audience

English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language won’t buy from an English-only website, according to a study by the market research group Common Sense [...]

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4 Lessons From Innovators

First mover advantage is great, except when it’s not. If your product is truly innovative, your biggest challenge is likely to be explaining what, exactly, your product is, what its benefits are, and why anyone should buy it.

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Publicity Temperature: How hot is your campaign?

When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not enough publicity heat and your campaign won’t be “well done” (I know, enough of the heat references already.). Believe it [...]

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Attracting Customers with SEO Misspellings

If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online from a [...]

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Speak Up! Get out there and find an audience for what you do

One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience. It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience. It pays to be able [...]

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Why Your Company Needs a Social Media Marketing System

By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content at the moment their prospects, clients or constituents need it. Many firms will need to reinvent their marketing year-to-year. Marketers can’t push products on people. [...]

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Five Reasons you Need a Marketing Kit

By Fiona Friesen, president and founder of Glue No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and [...]

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Can Your Marketing be Effective Without Project Management?

By Joe Dager, Business901 Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all mixed up, [...]

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Does Your Marketing Pass The “Purpose Test”?

By Joe Constantino of Business Marketing Solutions In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times that I have actually devised a very simple [...]

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Give Your Marketing Message a Je Ne Sais Quoi

English has a certain something, a  je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising. We [...]

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