Marketing Plan Help & Marketing Advice
Need help with marketing plan writing, marketing communications, advertising, or other aspects of small business marketing? Find the practical advice you need in our library of articles by small business marketing experts.
How to Write a Marketing Plan
Tips and tricks for marketing planning
Grow your business with a practical, results-oriented marketing plan. These articles cover the basics. For concrete examples, take a look at our collection of free sample marketing plans.
- Outline for a marketing plan
- Market research
- Competitive analysis in your plan
- Market analysis as a foundation
- Expense budgets and why they matter
- How to perform a SWOT analysis
- See all articles in this category
Recently published articles:
Give Your Marketing Message a Je Ne Sais Quoi
English has a certain something, a je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising.
We [...]
What Do You Spend on Your Pay-Per-Ignore?
I’m coining a new marketing Web metric here—Pay-Per-Ignore.
Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which brings that customer to our website. It is a wide-spread practice, and can be a major part [...]
Speak for Leads & Expertise
by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.
It’s always [...]
Purchase incentive fulfillment
Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles.
Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… really? Does your fulfillment deliver the goods?
I’m a geezer who remembers mailing in [...]
Should a Small Business use Twitter?
Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).
Well, I have the answer for you! Yes…and no. Allow me to explain.
Small businesses all over the [...]
